Loaded
Zakopane Info App
Interactive Digital Screen & Mobile App
Genesis and assumptions.

Interactive application for the Tourist Information Center in Zakopane.

Tourists coming to Zakopane and region of the Podhale are often very lost in the mass of information that they are bombarded with from all sides.

The idea for the product was created, as a result of constant requests from tourists coming to the Information Center for guides with routes and interesting places that can be visited in Zakopane.

The number of such inquiries in the high season, could be up to several hundred a day!

Along with the CIT, we also placed there events, timetables for city buses and private carriers and the weather for the most touristic places, which is in line with the conclusions of the research. Tourists have repeatedly mentioned the obstacles in obtaining reliable basic informations.

The main assumption of the solution is to show tourists coming to Zakopane and Podhale, attractions that are worth seeing during their stay in the form of easily accessible routes.

In addition to interactive touch screens in the CIT itself, we have created a simple web application for mobile devices on their basis so that the tourist can take information with him – regardless of whether he has an internet connection or not (there are many such places in the mountains).

Zakopane Info App

Product design process

Think — discover.

Building assumptions with the client. Interviews and workshops with employees of the Tourist Information Center. Joint creation of initial personas.

Think — discover.

Designing and conducting preliminary research with the help of questionnaires and extended in-depth IDI interviews.

Sample In-depth interviews and questionnaires.

How often do you travel? and where? What destinations do you prefer? and why? What is your goal on the way to Zakopane? Where do you get information about attractions in Zakopane from? what are your problems and what frustrates you? What sources of information are most useful for you? and why? What applications are you using to make differentiation? and why?

Think — ideation.

Analysis of research conclusions, verification and corrections of design assumptions. Benchmarks of market solutions in terms of functionality and user interfaces for large touch devices.

Expanding knowledge on the basis of publicly available research of the user interactions and their behavior with the various sizes of touch screens and their preferences.

Make — implementation.

Building user paths, flows and application maps.

Make — implementation.

Designing full UI of the application consistent with the client's branding.

Make — implementation.

Programming and internal product testing.

Learn — delivery.

Testing the product on various groups of tourists by employees of Tourist Information in accordance with the prepared research process. Collecting comments, insights and designing changes to the product Implementation of interface and functionality improvements.

Main problems.

One of the most demanding problems with the implementation was creating an appropriate Map from scratch and designing interaction with it (we used MapBox). Another quite serious problem was the adaptation of the user interface to devices of various sizes from 22 inches to 44 inches.

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