Application prototype for automation products supporting agricultural cultivation
Astertom is a Polish startup whose main task is to provide farms with automation supporting and monitoring agricultural crops.
The main value of the entire product is proprietary automation in the form of controllers and devices for various purposes for agriculture.
Behind the development of the appropriate technology was a group of young automation specialists, engineers, programmers and robotics.
The prototype of the application that I designed was created to monitor and manage automation on the farm.
In the course of the workshops and information gathering, we came to the conclusion that the best solution at the first stage of the MVP would be an application for Smart TV and a simple mobile application for smartphones, which is to act as an auxiliary in warning against abnormal growing conditions and events.
The target group of customers are medium and large agricultural enterprises with a cultivated area of more than 50+ ha as well as smaller tunnel crops.
The process of creating a prototypes
- Design workshops. Defining the goals of the project and business assumptions. Review of collected data about users and technology. As it turned out, the team was well prepared because they already had a well-defined target group, its needs, problems and even personas.
- The result of the workshop with the team was the preparation of the Value Proposition Canvas.
- Market benchmarks of similar solutions and review of reports on the best practices in smart tv and mobile applications design.
- Creating a user flow and apps map for our prototypes and consulting it with the team.
- UI design for selected functionalities consistent with the client’s branding.
- Working on High fidelity mockups with active consultation with the client.
- Creation of a interactive prototypes in Figma.
- Verification of the prototypes with a potentially interested target group of the client and simple interviews after the presentation of the prototypes.
- Analyzing the conclusions after the research with the users of the application and applying improvements to the prototypes.
It can be considered that the creation of the prototypes was successful because the project was co-financed and obtained funds from PARP for further development.
